About Us

The Story Behind Orbit

We are a Melbourne-born agency built on the belief that great brands are not just seen — they are felt.

Founded in Melbourne. Focused on Brands That Matter.

Orbit Social Co. was founded in 2019 with a clear mission: to help Australian businesses build brands that genuinely connect with their audiences. What started as a two-person operation working from a co-working space in Collingwood has grown into a full-service brand and social media agency with a team of dedicated strategists, creatives, and digital marketers.

We saw too many businesses pouring money into social media without a strategy, producing content without purpose, and chasing vanity metrics that never translated to growth. We set out to do things differently — combining strategic thinking with creative execution and grounding everything in measurable outcomes.

Today, we work with brands across Australia — from ambitious startups to established enterprises — helping them define who they are, connect with the people who matter most, and grow in ways that are both sustainable and meaningful.

Orbit Social Co. Melbourne workspace
Emily Tran, Founder and Managing Director of Orbit Social Co.

Emily Tran

Founder & Managing Director

Emily started her career in brand management at one of Australia's leading retail groups before moving into digital marketing consultancy. After spending five years helping brands navigate the rapidly evolving social media landscape, she founded Orbit Social Co. to bring together her passion for brand storytelling and her expertise in performance-driven marketing.

Her approach is grounded in a simple principle: every brand has a story worth telling, and the right strategy can turn that story into genuine connection and commercial growth. Under her leadership, Orbit Social Co. has grown from a boutique consultancy into one of Melbourne's most respected brand and social agencies.

Meet the Team

A small but mighty team of strategists, creatives, and digital specialists.

Emily Tran

Emily Tran

Founder & Managing Director

Marcus Cole

Marcus Cole

Head of Strategy

Jessica Park

Jessica Park

Creative Director

Liam O'Brien

Liam O'Brien

Senior Digital Strategist

Anika Sharma

Anika Sharma

Content & Production Lead

Company Timeline

Key milestones in the Orbit Social Co. story.

2019

Founded in Melbourne

Orbit Social Co. launches from a co-working space in Collingwood with two team members and three foundation clients.

2020

Pivoting Through Uncertainty

Helped over 20 small businesses transition their marketing efforts online during a period of widespread disruption, expanding our client base across Victoria.

2021

Team Growth & Studio Launch

Grew to a team of six and opened our dedicated studio space on Collins Street, Melbourne. Launched our in-house content production capabilities.

2023

100th Client Milestone

Reached 100 clients served across Australia. Recognised for excellence in social media marketing across Australia.

2024

National Expansion

Extended our client portfolio nationally with projects in Sydney, Brisbane, and Perth. Launched our Performance Marketing division.

2025

New Chapter

Continuing to invest in our people, processes, and creative capabilities. Focused on deeper partnerships and long-term brand building for our clients.

Awards & Recognitions

Acknowledgements from the industry that reflect the standard of work we deliver.

Australian Digital Marketing Excellence Award

Social Media Campaign of the Year, 2023

Melbourne Business Awards

Best Emerging Agency, 2024

Women in Business Australia

Emily Tran named among 30 Under 30 in Marketing, 2022

Digital Excellence Award

Recognised for outstanding growth and innovation in the Australian digital marketing industry, 2024

Culture & Values

The principles that guide how we work, create, and collaborate.

Strategy Before Tactics

We never start executing before we understand the why. Every piece of content, every campaign, every recommendation is grounded in a clear strategic rationale tied to business objectives.

Craft Over Shortcuts

We take pride in the quality of our work. From copywriting to design to campaign architecture, we invest the time to get the details right because the details are what separate good from exceptional.

Transparency Always

We share the full picture with our clients — what is working, what is not, and what we recommend next. No vanity metrics, no jargon, no hiding behind dashboards. Honest, clear communication.

Partnership Mindset

We do not see ourselves as an external vendor. We integrate with our clients' teams, learn their business inside out, and treat their goals as our own. Long-term relationships, not transactional projects.

Continuous Learning

The digital landscape changes constantly. We invest in ongoing education, experimentation, and knowledge sharing to ensure our clients always benefit from the latest thinking and best practices.

Diverse Perspectives

Great creative work comes from diverse thinking. We actively cultivate a team culture that values different backgrounds, experiences, and viewpoints because it makes our work stronger and more resonant.

Want to Work With Us?

Whether you are looking for a strategic partner or exploring career opportunities, we would love to hear from you.

Get in Touch